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Doing More With Less, Marketing In A Down Economy

One of the first areas companies cut budgets during down times is marketing. Unfortunately, while this might be an easier cut to make, it negatively positions your company in the future, as you are not promoting and positioning your company, or products and services during this period. Research shows companies that spend a steady amount over the years, even in a down economy, will enjoy very consistent and successful lead generation, qualification and closing sales as a consequence. Click here to find out more->

Email Marketing:
Understanding Compliance and the CAN-SPAM Act

The environment for email marketing is again changing to help alleviate the amount of SPAM being delivered to your mailbox. But as a marketer, the complexities in getting your message delivered have become more challenging. Not only must you meet the CAN-SPAM Act, but also new compliance rules being set-up by anti-spam organizations which monitor spammers.
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